BACK TO TOP

D4GX

UX Research for Data Conference - Mobile App Client: Bloomberg (Academic Project)

CLIENT'S NEEDS

Since 2014, Bloomberg has hosted a yearly conference on applications of data science to problems related to the social good called the Data for Good Exchange (D4GX). This forum has enabled participants from academia, industry, government and NGOs to share insights and progress on applying modern machine learning and data science methods to problems in public and non-profit sectors.

Now, Bloomberg has a mobile app for D4GX conference, which is confusing and has room to improve. Our job is to analyse the current application, find the pain point, and design a better interactive experience for users. One of the core goals for the D4GX conference is to build relationships between attendees. Another goal is to enable the data exploration with filters, charts and visualization.